With an ever increasing number of startup businesses taking to the web, it is far more challenging now to stand out with design that will engage your target audience. As competition grows, web design needs to be more competitively focused and optimised for easier and faster user engagement. In fact, building sophisticated, user optimised and creatively brilliant web design is no longer optional but an necessity for any startup business.
But when it comes to startups and small businesses building a website, they are very likely to find the job a daunting task. To help understand what it takes to build a professional web design here are some important tips.
Quick Onboarding Experience
These days, addressing a mobile audience is more of a challenge than ever before. Just because of a steady decreasing attention span of the website visitor. In web design, we use the term "on-boarding" – a human resources process of orienting and familiarising your first-time visitors with your product or service. It seems nobody has more than a few seconds to understand the way a website works and its contents. It is observed that most first-time visitors leave a website within the first 5 seconds of on-boarding and never return again. So, slow page loading, annoying popups and a dull on-boarding experience are going to take a serious toll on your website traffic. It is necessary to develop and design your website to engage your visitor and deliver a good experience when they first arrive on your site.
Keep it Simple
For quick user engagement and business conversion nothing works as great as simple and effective website design. Ever heard the term less is more? So keeping it simple is a good design philosophy. Simple design is effective because it is easier to manage, find necessary content and page elements, to get visitors engaged and make a lasting impression on your audience. Publish your content with an easy to use content management system (CMS) such as Wordpress, Drupal and for ecommerce Opencart. It's best to use a professionally designed website template or theme, a ready made design that is easy to use, instal and will save you money. But keeping it simple also means keeping it real because the website must also be functional. For example the website needs to inform and educate your customers about your products and services. So there is a trade off of having a simple design and one that effectively gets your message across about your products and services.
Write Good Content
There is nothing better to achieve good search engine results then writing good quality content, publish a blog and share through social media. Writing content often can be a challenge for small business, you need a content strategy that will help push you more and more towards the idea of improving your content so your website visitors will read and share it. It's also a lot easier to write content when you don't have to think of ideas. If you sit down and plan a content calendar quarterly, weekly, or monthly, you will find inspiration in those random hours you accidentally reclaim when not thinking about it. Write your content in first draft and refine it when new ideas come to mind, only publishing when you are completely happy with the final draft. A good idea is to start your draft/revision and plot on your calendar when it is to be released, giving you time to write and refine the content. It is also a great idea to have a friend, work mate or spouse read it before it's published, nothing worse then spelling and grammar mistakes.
Search Engine Optimisation
Last but not least the dreaded SEO! If you have a website whether it be for your personal profile or small business then you would probably want to be listed on the first page of an internet search results. And that's not surprising as major studies show the majority of internet users (75%) searching Google only bother to look at the first few pages of search results. The studies also show that internet users also consider the search result pages to be good advice, meaning that the websites at the top of the results have a natural advantage.
And there are a host of internet companies that offer SEO services all making claims that they can get your website to list on the first page of Google results. When the truth is that no one can make that promise as no one truly knows what Google have up their sleeve with their constant improvement process. In fact many legitimate business websites and blogs have been hit hard disappearing from Google search results altogether because the SEO companies they hired used spammy SEO techniques or SEO over-optimisation.
The best way for a small business to achieve good search results is to follow the Google Search Engine Optimisation Starter Guide.