It is important to have your website meet the needs of people visting your website, unless you have a friendly user interface, it will not meet the needs of your organisation. An efficient website should be user centric and needs to continuously improvise based on the evolving user requirements. Your website should not just be attractive, it should also meet the need of the intended end users and also meet certain requirements of being a good and friendly user interface. After all you are providing a valuable source of information.
It is essential to define business requirements, objectives, usability goals and intended context of use well in advance. The websites contexts of use include information such as important user groups, frequency of visits, user’s past experience and expertise, socio-cultural issues, user’s needs and client side technical information. Once this Meta information is collected and analysed a website design should proceed. The three basic components of web usability Effectiveness, efficiency and satisfaction are the three units in which usability can be measured.
To help with website startup download my document of requirements template to use to gather your requirements before engaging a web developer. I am continously improving this template and it can save you time and money in getting your business requirements and objectives understood before development proceeds.